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Economy
Corporations and Other Types of Businesses
Three major types of firms carry
out the production of goods and services in the U.S. economy: sole
proprietorships, partnerships, and corporations. In 1995 the U.S.
economy included 16.4 million proprietorships, excluding farms; 1.6
million partnerships; and about 4.3 million corporations. The
corporations, however, produce far more goods and services than the
proprietorships and partnerships combined.
Proprietorships
and Partnerships
Sole
proprietorships are typically owned and operated by one person or family.
The owner is personally responsible for all debts incurred by the
business, but the owner gets to keep any profits the firm earns, after
paying taxes. The owner’s liability or responsibility for paying debts
incurred by the business is considered unlimited. That is, any
individual or organization that is owed money by the business can claim
all of the business owner’s assets (such as personal savings and
belongings), except those protected under bankruptcy laws.
Normally when the person who
owns or operates a proprietorship retires or dies, the business is
either sold to someone else, or simply closes down after any creditors
are paid. Many small retail businesses are operated as sole
proprietorships, often by people who also work part-time or even
full-time in other jobs. Some farms are operated as sole proprietorships,
though today corporations own many of the nation’s farms.
Partnerships are like sole
proprietorships except that there are two or more owners who have agreed
to divide, in some proportion, the risks taken and the profits earned by
the firm. Legally, the partners still face unlimited liability and may
have their personal property and savings claimed to pay off the
business’s debts. There are fewer partnerships than corporations or
sole proprietorships in the United States, but historically partnerships
were widely used by certain professionals, such as lawyers, architects,
doctors, and dentists. During the 1980s and 1990s, however, the number
of partnerships in the U.S. economy has grown far more slowly than the
number of sole proprietorships and corporations. Even many of the
professions that once operated predominantly as partnerships have found
it important to take advantage of the special features of corporations.
Corporations
In
the United States a corporation is chartered by one of the 50 states as
a legal body. That means it is, in law, a separate entity from its
owners, who own shares of stock in the corporation. In the United States,
corporate names often end with the abbreviation Inc., which
stands for incorporated and refers to the idea that the business
is a separate legal body.
Corporations
- Limited
Liability
The
key feature of corporations is limited liability. Unlike proprietorships
and partnerships, the owners of a corporation are not personally
responsible for any debts of the business. The only thing stockholders
risk by investing in a corporation is what they have paid for their
ownership shares, or stocks. Those who are owed money by the corporation
cannot claim stockholders’ savings and other personal assets, even if
the corporation goes into bankruptcy. Instead, the corporation is a
separate legal entity, with the right to enter into contracts, to sue or
be sued, and to continue to operate as long as it is profitable, which
could be hundreds of years.
When the stockholders who own
the corporation die, their stock is part of their estate and will be
inherited by new owners. The corporation can go on doing business and
usually will, unless the corporation is a small, closely held firm that
is operated by one or two major stockholders. The largest U.S.
corporations often have millions of stockholders, with no one person
owning as much as 1 percent of the business. Limited liability and the
possibility of operating for hundreds of years make corporations an
attractive business structure, especially for large-scale operations
where millions or even billions of dollars may be at risk.
When a new corporation is formed,
a legal document called a prospectus is prepared to describe what the
business will do, as well as who the directors of the corporation and
its major investors will be. Those who buy this initial stock offering
become the first owners of the corporation, and their investments
provide the funds that allow the corporation to begin doing business.
Corporations
- Separation of Ownership and Control
The
advantages of limited liability and of an unlimited number of years to
operate have made corporations the dominant form of business for
large-scale enterprises in the United States. However, there is one
major drawback to this form of business. With sole proprietorships, the
owners of the business are usually the same people who manage and
operate the business. But in large corporations, corporate officers
manage the business on behalf of the stockholders. This separation of
management and ownership creates a potential conflict of interest. In
particular, managers may care about their salaries, fringe benefits, or
the size of their offices and support staffs, or perhaps even the
overall size of the business they are running, more than they care about
the stockholders’ profits.
The top managers of a
corporation are appointed or dismissed by a corporation’s board of
directors, which represents stockholders’ interests. However, in
practice, the board of directors is often made up of people who were
nominated by the top managers of the company. Members of the board of
directors are elected by a majority of voting stockholders, but most
stockholders vote for the nominees recommended by the current board
members. Stockholders can also vote by proxy—a process in which they
authorize someone else, usually the current board, to decide how to vote
for them.
There are, however, two strong
forces that encourage the managers of a corporation to act in
stockholders’ interests. One is competition. Direct competition from
other firms that sell in the same markets forces a corporation’s
managers to make sound business decisions if they want the business to
remain competitive and profitable. The second is the threat that if the
corporation does not use its resources efficiently, it will be taken
over by a more efficient company that wants control of those resources.
If a corporation becomes financially unsound or is taken over by a
competing company, the top managers of the firm face the prospect of
being replaced. As a result, corporate managers will often act in the
best interests of a corporation’s stockholders in order to preserve
their own jobs and incomes.
In practice, the most common way
for a takeover to occur is for one company to purchase the stock of
another company, or for the two companies to merge by legal agreement
under some new management structure. Stock purchases are more common in
what are called hostile takeovers, where the company that
is being taken over is fighting to remain independent. Mergers are more
common in friendly takeovers, where two companies mutually
agree that it makes sense for the companies to combine. In 1996 there
were over $556.3 billion worth of mergers and acquisitions in the U.S.
economy. Examples of mergers include the purchase of Lotus Development
Corporation, a computer software company, by computer manufacturer
International Business Machines Corporation (IBM) and the acquisition of
Miramax Films by entertainment and media giant Walt Disney Company.
Takeovers by other firms became
commonplace in the closing decades of the 20th century, and some
research indicates that these takeovers made firms operate more
efficiently and profitably. Those outcomes have been good news for
shareholders and for consumers. In the long run, takeovers can help
protect a firm’s workers, too, because their jobs will be more secure
if the firm is operating efficiently. But initially takeovers often
result in job losses, which force many workers to relocate, retrain, or
in some cases retire sooner than they had planned. Such workforce
reductions happen because if a firm was not operating efficiently, it
was probably either operating in markets where it could not compete
effectively, or it was using too many workers and other inputs to
produce the goods and services it was selling. Sometimes corporate
mergers can result in job losses because management combines and
streamlines departments within the newly merged companies. Although this
streamlining leads to greater efficiency, it often results in fewer
jobs. In many cases, some workers are likely to be laid off and face a
period of unemployment until they can find work with another firm.
Corporations
- How Corporations Raise Funds for Investment
By
investing in new issues of a company’s stock, shareholders provide the
funds for a company to begin new or expanded operations. However, most
stock sales do not involve new issues of stock. Instead, when someone
who owns stock decides to sell some or all of their shares, that stock
is typically traded on one of the national stock exchanges, which are
specialized markets for buying and selling stocks. In those transactions,
the person who sells the stock—not the corporation whose stock is
traded—receives the funds from that sale.
An existing corporation that
wants to secure funds to expand its operations has three options. It can
issue new shares of stock, using the process described earlier. That
option will reduce the share of the business that current stockholders
own, so a majority of the current stockholders have to approve the issue
of new shares of stock. New issues are often approved because if the
expansion proves to be profitable, the current stockholders are likely
to benefit from higher stock prices and increased dividends. Dividends
are corporate profits that some companies periodically pay out to
shareholders.
The second way for a corporation
to secure funds is by borrowing money from banks, from other financial
institutions, or from individuals. To do this the corporation often
issues bonds, which are legal obligations to repay the amount of money
borrowed, plus interest, at a designated time. If a corporation goes out
of business, it is legally required to pay off any bonds it has issued
before any money is returned to stockholders. That means that stocks are
riskier investments than bonds. On the other hand, all a bondholder will
ever receive is the amount of money specified in the bond. Stockholders
can enjoy much larger returns, if the corporation is profitable.
The final way for a corporation
to pay for new investments is by reinvesting some of the profits it has
earned. After paying taxes, profits are either paid out to stockholders
as dividends or held as retained earnings to use in running and
expanding the business. Those retained earnings come from the profits
that belong to the stockholders, so reinvesting some of those profits
increases the value of what the stockholders own and have risked in the
business, which is known as stockholders’ equity. On the other hand,
if the corporation incurs losses, the value of what the stockholders own
in the business goes down, so stockholders’ equity decreases.
Entrepreneurs
and Profits
Entrepreneurs
raise money to invest in new enterprises that produce goods and services
for consumers to buy—if consumers want these products more than other
things they can buy. Entrepreneurs often make decisions on which
businesses to pursue based on consumer demands. Making decisions to move
resources into more profitable markets, and accepting the risk of losses
if they make bad decisions—or fail to produce products that stand the
test of competition—is the key role of entrepreneurs in the U.S.
economy.
Profits are the financial
incentives that lead business owners to risk their resources making
goods and services for consumers to buy. But there are no guarantees
that consumers will pay prices high enough to cover a firm’s costs of
production, so there is an inherent risk that a firm will lose money and
not make profits. Even during good years for most businesses, about
70,000 businesses fail in the United States. In years when business
conditions are poor, the number approaches 100,000 failures a year. And
even among the largest 500 U.S. industrial corporations, a few of these
firms lose money in any given year.
Entrepreneurs invest money in
firms with the expectation of making a profit. Therefore, if the profits
a company earns are not high enough, entrepreneurs will not continue to
invest in that firm. Instead, they will invest in other companies that
they hope will be more profitable. Or if they want to reduce their risk,
they can put their money into savings accounts where banks guarantee a
minimum return. They can also invest in other kinds of financial
securities (such as government or corporate bonds) that are riskier than
savings accounts, but less risky than investments in most businesses.
Generally, the riskier the investment, the higher the return investors
will require to invest their money.
Entrepreneurs
and Profits - Calculating Profits
The
dollar value of profits earned by U.S. businesses—about $700 billion a
year in the late 1990s—is a great deal of money. However, it is
important to see how profits compare with the money that business owners
have risked in the business. Profits are also often compared to the
level of sales for individual firms, or for all firms in the U.S.
economy.
Accountants calculate profits by
starting with the revenue a firm received from selling goods or
services. The accountants then subtract the firm’s expenses for all of
the material, labor, and other inputs used to produce the product. The
resulting number is the dollar level of profits. To evaluate whether
that figure is high or low, it must be compared to some measure of the
size of the firm. Obviously, $1 million would be an incredibly large
amount of profits for a very small firm, and not much profit at all for
one of the largest corporations in the country, such as
telecommunications giant AT&T Corp. or automobile manufacturer
General Motors (GM).
To take into consideration the
size of the firm, profits are calculated as a percentage of several
different aspects of the business, including the firm’s level of sales,
employment, and stockholders’ equity. Various individuals will use one
of these different methods to evaluate a company’s performance,
depending on what they want to know about how the firm operates. For
example, an efficiency expert might examine the firm’s profits as a
percentage of employment to determine how much profit is generated by
the average worker in that firm. On the other hand, potential investors
and a company’s chief executive would be more interested in profit as
a percentage of stockholder equity, which allows them to gauge what kind
of return to expect on their investments. A sales executive in the same
firm might be more interested in learning about the company’s profit
as a percentage of sales in order to compare its performance to the
performances of competing firms in the same industry.
Using these different accounting
methods often results in different profit percent figures for the same
company. For example, suppose a firm earned a yearly profit of $1
million, with sales of $20 million. That represents a 5-percent rate of
profit as a return on sales. But if stockholders’ equity in the
corporation is $10 million, profits as a percent of stockholders’
equity will be 10 percent.
Entrepreneurs
and Profits - Return on Sales
Year
after year, U.S. manufacturing firms average profits of about 5 percent
of sales. Many business owners with profits at this level or lower like
to say that they earn only about what people can earn on the interest
from their savings accounts. That sounds low, especially considering
that the federal government insures many savings accounts, so that most
people with deposits at a bank run no risk of losing their savings if
the bank goes out of business. And in fact, given the risks inherent in
almost all businesses, few stockholders would be satisfied with a return
on their investment that was this low.
Although it is true that on
average, U.S. manufacturing firms only make about a 5-percent return on
sales, that figure has little to do with the risks these businesses take.
To see why, consider a specific example.
Most grocery stores earn a
return on sales of only 1 to 2 percent, while some other kinds of firms
typically earn more than the 5-percent average profit on sales. But
selling more or less does not really increase what the owners of a
grocery store (or most other businesses) are risking. Each time a
grocery store sells $100 worth of canned spinach, it keeps about one or
two dollars as profit, and uses the rest of the money to put more cans
of spinach on the shelves for consumers to buy. At the end of the year,
the grocery store may have sold thousands of dollars worth of canned
spinach, but it never really risked those thousands of dollars. At any
given time, it only risked what it spent for the cans that were at the
store. When some cans were sold, the store bought new cans to put on the
shelves, and it turned over its inventory of canned spinach many times
during the year.
But the total value of these
sales at the end of the year says little or nothing about the actual
level of risk that the grocery store owners accepted at any point during
the year. And in fact, the grocery industry is a relatively low-risk
business, because people buy food in good times and bad. Providing goods
or services where production or consumer demand is more variable—such
as exploring for oil and uranium, or making movies and high fashion
clothing—is far riskier.
Entrepreneurs
and Profits - Return on Equity
What
stockholders risk—the amount they stand to lose if a business incurs
losses and shuts down—is the money they have invested in the business,
their equity. These are the funds stockholders provide for the firm
whenever it offers a new issue of stock, or when the firm keeps some of
the profits it earns to use in the business as retained earnings,
rather than paying those profits out to stockholders as dividends.
Profits as a return on
stockholders’ equity for U.S. corporations usually average from 12 to
16 percent, for larger and smaller corporations alike. That is more than
people can earn on savings accounts, or on long-term government and
corporate bonds. That is not surprising, however, because stockholders
usually accept more risk by investing in companies than people do when
they put money in savings accounts or buy bonds. The higher average
yield for corporate profits is required to make up for the fact that
there are likely to be some years when returns are lower, or perhaps
even some when a company loses money.
At least part of any firm’s
profits are required for it to continue to do business. Business owners
could put their funds into savings accounts and earn a guaranteed level
of return, or put them in government bonds that carry hardly any risk of
default. If a business does not earn a rate of return in a particular
market at least as high as a savings account or government bonds, its
owners will decide to get out of that market and use the resources
elsewhere—unless they expect higher levels of profits in the future.
Over time, high profits in some
businesses or industries are a signal to other producers to put more
resources into those markets. Low profits, or losses, are a signal to
move resources out of a market into something that provides a better
return for the level of risk involved. That is a key part of how markets
work and respond to changing demand and supply conditions. Markets
worked exactly that way in the U.S. economy when people left the
blacksmith business to start making automobiles at the beginning of the
20th century. They worked the same way at the end of the century, when
many companies stopped making typewriters and started making computers
and printers.
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